The Kraft Group
SPORTS + ENTERTAINMENT
The Kraft Group’s sports, entertainment and event management companies including Gillette Stadium, the New England Patriots, New England Revolution, Kraft Analytics Group, and Patriot Place.
The Kraft family purchased the New England Patriots in 1994 and has transformed the team over the past 30 years. Under the Kraft Group’s ownership and direction, the Patriots have become an elite franchise.
The Kraft family was one of the original founders of Major League Soccer (MLS) in 1996 and founded the New England Revolution as one of the league’s 10 charter clubs. Under the Kraft Group’s ownership and direction, the club has been one of the most successful teams in MLS history.
Gillette Stadium is New England’s premier sport and entertainment venue and in addition to being the home of the Patriots and Revolution, has hosted several notable sporting events including the 2023 Army-Navy Game, 2016 NHL Winter Classic, international soccer matches, NCAA athletics, professional lacrosse, motor sports and the Massachusetts high school football state championships, and will host seven FIFA Men’s World Cup 2026 matches, including a quarterfinal match.
Patriot Place is an extension of Gillette Stadium developed by the Kraft Group’s construction and real estate team. It was the first mixed-use entertainment complex of its kind and has served as the model for the recent boom of attaching mixed-use developments to sports venues.
KAGR is a technology and services company focused on data management, advanced analytics and strategic consulting in the sports and entertainment industry. The KAGR team brings over 20 years of expertise, and now powers clients across the major U.S sports leagues, college athletics, and other key industry players.
